Hey, I’m Emma, a lead copywriter with 14 years’ experience across health-tech, sustainability, banking, food delivery and more.
I’ve worked for big names like Just Eat, Virgin and Hotels.com creating brand and tone of voice guidelines, developing better ways of working, and crafting copy and strategies for everything from creative campaigns to websites, social, CRM and OOH.
I also have 10 years' experience building and managing brilliant teams - the bit of my role I love the most!
I'm currently looking for my next lead copywriter role, or similar freelance opportunity, so if you like what you see, please get in touch.
Testimonials
"I worked with Emma on Virgin Games for over 4 years. She developed the tone of voice for Virgin Games within a rebrand project, worked with me and the agency on our big ATL campaign and developed multiple brand guideline documents (just to name a few). Emma has incredible attention to detail, is a stickler for getting the copy just right and is a hardworking/ambitious individual. Her team echo her enthusiasm and work ethic which is a credit to her strong leadership skills. She’s a great person to work with – professional, always meets deadlines, understands the brand/products, creative – whilst being lovely and making it fun!"
Zara Easton, Head of Brand Marketing, Linkedin
"I worked with Emma for over a year at Babylon, and she is an absolute star - sharp, articulate, passionate, reliable and always mindful of business objectives. Emma can tackle any copy briefs from broad to specific, and for a wide range of audiences. Also, she’s one of the most ace people to be around. Having a positive outlook in any situation, and also a fun, witty and lovely colleague, Emma would be a great asset to any team."
Lauren Dolphin, Marketing Director, Babylon Health
"Emma was instrumental in building my brand when I launched School of Social last Sept. She guided me through defining my core brand values and then transformed them into clear, straightforward messaging that truly resonated with me and the brand I wanted to build. What stood out most was how quickly she understood me and the vision I wanted to bring to life. I’m so grateful for the early on support and will be bringing her on for client engagements in 2025. She’s the best brand strategist and copy architect I know."
Kineta Kelsall, Founder, School of Social
"I had the pleasure of working with Emma throughout her time at Gamesys and for a large part as her manager. Emma is a very creative and diligent copywriter with a natural flair for producing compelling and engaging copy. She is very marketing focused and understood implicitly the importance of producing distinctive and consistent copy for each of the brands in the portfolio that we managed. Emma is also a very competent team manager having managed and developed a team of junior and mid-weight copywriters."
Adam Trainis, Client Director, Oystercatchers
